New Rules:

 Business Modeling.

The old rules governing Business Modeling are:

1. It is a 45 page document done once before you start a business and then forgotten
2. It is not all that important because it is not effective because it is not understood
3. It is confused with a Business Plan
4. It is mostly done by dull accountants, of the “grey suite” type, who produce Business Models, not models of how businesses can succeed

The new rules:

1. Its no longer styled “Business Modeling”, it is rather the filter which influences or determines how you operate your business on a day to day and year to year basis, to achieve ………………………
2. It can change because circumstances and goals change
3. It is simple, but often, another business person’s input is a good idea

The process is based on a series of questions in 4 groups:

1. Foundational level – Keep It Simple Stupid
2. My Biz Level – Your unique business
3. Non Negotiable level – Your rules of doing business
4. Action and results level – The sales get worse otherwise

Some of the questions posed in these categories are, for example:

1. • How do you create value? – How do you produce client satisfaction?
   • What is you exit strategy? – Is there more than just surviving?
   • Do your goals affect others? – How do you create a win / win?
   • ………………..

These questions are designed to pinpoint what matters in your business and therefore what will make it be better than your competitors.

The simplicity is that you don’t have to work out the process, it is already done and has worked for many people. All you have to do is put your mind to the questions which will start the ball (avalanche) rolling.

If you want or need to know more about this, please complete the form below:

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• I have been in business for many years and am sceptical about other people’s ideas of planning. … After drifting around doing the work that came in to this new venture, we implemented the “Futureproof” programme (which includes Business Modelling) and we have taken off. – Michael – Sales director – Internet Marketing Company

• I feel as though I have done this ALL on my own and yet know that your methods of challenging me, my thought patterns and my belief systems have made it possible for this change to take place. Roz – Sales Executive – Security company

• Wow – that was so useful, thank you. I agree with what you have written.- Gina – Small Business Owner

• Geoff Higgs has been coaching me into successful ways of gaining clients and marketing myself and as a result many more clients have come my way. ……His knowledge and advice is presented in such a way that it cannot fail if you follow it conscientiously – Ken – Professional

• I am thrilled about what we achieved (with the Business Modelling Process).  Thank you again for your input. I am feeling more energised and positive than I’ve been in a long time. – Peter – Owner – Internet Marketing Company

• The discussions are practical, with real life examples in your own business, so that you get to grips with what needs to be done quicker. Coaching has also played in big part in attitude adjustment, running a small business can be very disheartening sometimes, and the coaching helped to break down the problems into manageable parts and then to be able to prioritise, which really helped in getting things done. – Fiona – Small Business Owner

Some reasons why you should invest in this package.

Because this is packaged and off the shelf you get it for next to nothing. There are in fact 4 options to this process:

1. The “DIY Package” noted in this letter – cost  -R500.00 -  $70.00
2. The “DIY Package Plus” including the Action Level – cost – R1500.00 – $200.00
3. The Electronic Facilitation Package – cost – R9000.00 – $`1200.00
4. The Personal Facilitation Package –  cost – R12000.00 – $1600.00

Business Modelling shows you how to improve the bottom line and therefore increase profits, allowing you the owner to afford the extras that you want. This could be anything including travel, one-upmanship, a healthier bank balance, going green etc.

Business Modelling introduces you to the strategy of building a business that can run by itself or be sold. This means that your future is secure

The Business Modelling process is presented in such a way that you do not have to think of all the questions. It is quite structured, so you just answer and make the choices where needed and the model will become clear.

Parts of this process have been used world wide and SquarePeg Development has many testimonials both in the Coaching and in Business Development arena. We have been in business for 10 years and the owner, Geoff Higgs, has been in the business of business turnarounds most of his corporate life as well. His alumnus is the UNISA School of Business Leadership where he studied Human Management Strategies, Integrated Management Processes and Strategic Management which have been invaluable in starting new businesses and running a Consulting Practice.

Business Modelling will give the edge to a successful business which will ultimately be admired by others. It is also a brilliant tool to kick start a new venture.

This Business Modelling Package is a Do It Yourself module in which you will learn to improve your ability to jump start your business or product range in the future. Because you will have already done it and have the CD to reenergise you, you will be able to do this on an ongoing basis without the need for consultants. Obviously SquarePeg Development will be available to help you tweak the process for other applications where necessary.

This process is not a “one size fits all” but you tailor it to your own set of beliefs and convictions about what will make your business remarkable.

This is the only product on the market that can take you the extra mile to achieving your goals as opposed to just theorising about them.

Now go to:Testimonials

The process until now has been fantastic, and you will have discovered or remembered things about yourself and your business that will make it remarkable. But it has only been theory. Now is the time to take action. If you do not take this action you will have wasted your time and effort. How this works is that you become accountable to me. If you want to get this right you need to do this. Remember though that this is a permission option and only if you want to get the reminders from SquarePeg Development about your goals and timings, will this level become applicable. You take your decisions from the 3 levels above and put them through the Goal Setting Module included in the Plus version. We will load them onto our reminder database and prompt when necessary, and also celebrate with you when you tell us that you have achieved what you set out to do. This celebration can be one on one as with the reminders, or it can be put on our wall for the whole world to see what you have achieved.

Simplistically put, the Business Model enables you, the entrepreneur or business leader to determine what the products are, who will buy them, what your internal strong points are, how they can be translated into competitive advantage, how you make money and what the long term exit strategy of the business is. This is a serious business process and one which has helped countless business people to understand what their business actually is, why it is unique and what the core beliefs are.  It may sound odd to say that this process helps people discover how they are unique, or what the core beliefs are: but the truth is that these facets are often hidden in what has been developed over time, and are not opened up. In order to change and become remarkable, it is imperative that you apply the Business Model fully and the go the extra mile.

The process is as simple as inserting the CD in your computer, reading the background and then participating in the unique Power Point Tutorial. In this tutorial you will write down your notes, choices and decisions and you can then start to make changes where necessary or improve in areas that have been highlighted. As with any process, you need to rigorously implement what needs to change. The results may take time to materialise, but if the changes are made, I will guarantee that you will have an improved business.

Now go to:Why invest in it

Why should I buy from you as opposed to your competitor?

If you understand your Business Model, you will know why, and how to change.

The 4 most important things that will determine how remarkable and unique your business can be.

Firstly, If you are 22, 32 or 42 makes no difference, because business is business whatever your age.

My research has shown that the 3 most significant problems that small businesses have are:
1. Ongoing planning
2. Ongoing execution
3. Ongoing control
These are the causes, but their symptoms are what cripple most businesses: lack of sales and “cash flow crisis”.

However, even before you think about where to get more sales or cash flow, you need to know where you are at. Before you attempt the next phase, say, the next camp on Everest, you need to know your position in the assault plan. What is needed is an exercise to establish the current reality, what your strengths are and what your business actually does that could make it remarkable.

The most common way to do this is to look at the basics. Simple, maybe, but what are the basics? The things you do before you Plan, Execute and Control. The Business Modelling process is just that, the basics of any business. They are:
• How do we produce client satisfaction? Food for sales
• Who are we producing this for? Is there an ideal client?
• What makes us good at what we do? Are you good or are you good?
• How do we differentiate ourselves? Why should I buy from you?
• How do we make sustainable profits? Cash flow crisis to cash in the bank
• What is our exit strategy? Is there more than just surviving?

These are only the foundations. To find out what makes Business Modelling work and takes play beyond the X Games. Go to:

Now go to:Foundation Level

What is Business Modelling? – The route to being remarkable

As I have noted above, in order to plan, execute and control, there must be a model to work from. This model is made up of the product you have, the market that you sell it into, what your internal capabilities are, how they are translated into a competitive advantage, how you make a profit and lastly, your long term goal.

These components are the same for all businesses, so this process shows you how to extrapolate your uniqueness and what your fundamental requirements are for you to do business in terms of your own ethos

The CD you will receive has a PDF file explaining the process and a Power Point Tutorial with audio to explain how the modelling is done. It also includes a printable version of the table that you use to record your notes choices and decisions.

There are 3 levels to “Business Modelling” plus 1 which is the Action Level in “Business Modelling Plus”:
The 1st. is: Foundation Level

These are the guiding principles that you establish to ensure that your ongoing strategy is empowered by the core components.

For example: You will only sell the widgets if the client is in your designated niche. You do not do production runs and sell to all and sundry.

Now go to:Take Action Level

This follows on from the Foundation Level.
The MY Biz Level moulds the combinations of the foundational elements into a whole, which makes your business unique as opposed to any other business,
For example: you sell red widgets to beauty companies. You have an outstanding research facility which gives you great credibility in the beauty industry. You sell these widgets wholesale in bulk at low margins and you are looking to sell your business. This would be totally different to a franchise retailer who sells any kind of widget to beauty conscious parents of small children

The CD will explain how to extrapolate your uniqueness out of the business fundamentals in the Foundation Level.

Now go to:Non Negotiable Level

• How do we produce client satisfaction? – Food for sales.

If you know how you create value you can do more of the same thing and it will allow you to match up what you are offering to what the client wants and or needs. By answering the set of questions you will begin to really understand how you create the value that you do.

• Who are we producing this for? – ? – Is there an ideal client?
The knowledge of this will determine which part of the market to concentrate on so that you don’t try in all the wrong places. This sounds fairly simple, but behind this is the power of market segmentation.

• What makes us good at what we do? – Are you good or are you good?
You can only trade in your strengths if you know what they are. This is not “multiple choice” – you have to choose from the given list and be definite about it, or your efforts will be watered down

• How do we differentiate ourselves? – Why should I buy from you?
Why should a client buy from you as opposed to your competitor? – Most businesses have no idea about this. They have heard of USP but have not worked it out. Be the leader by knowing this.

• How do we make a sustainable profit? – Cash flow crisis to cash in the bank.
This is not about bookkeeping – it is about knowing the best way for you to trade and make consistent profits.

• What is our exit strategy? – Is there more than just surviving?
Do you have an exit strategy? If you have determined, and therefore know the end game, you can give direction to the run up to it. This will put you in the top few percent of effective businesses.

Now go to:MY Biz Level