Business Steroids

How to pump up your business

and take recession out of the Recession

 

Overview

 

  • Definition

A business must be a profitable, viable enterprise that works without me.

  • This program is not rocket science but it takes the small business owner from:
    • bumping along the bottom to great
    • or from mediocre to great
    • or from good to great
    • It is specifically geared to take recession out of the Recession
  • How-
    • Initial interview – Questions – Who what where when how
    • Goals – personal – business – do they align?
    • A process of :-
      • Sales & Marketing
      • Structure
      • Systems
      • Team
      • Leadership
  • Why?
    • It moves people from being self employed to being a business investor
    • Reading books and going to seminars is great but interaction is effective
    • This process will give you models to work on

 

  • Is “Steroids” going to work?
    • If the client wants to, and is prepared to achieve
    • If the client recognises that the coach has a different perspective
    • If the client is prepared to do homework
    • If the client is prepared to be accountable
    • YCDBSOYA  - You cant do business sitting on your ass- (Dan Kennedy)

 

 

YES / NO

 

 

If yes, then:-

 

Complete a Questionnaire – A questionnaire covering internal and external issues related to business and personal life as it relates to business. It ends in the question of whether there is congruence between personal and business ambitions.

 

Review the Questionnaire – Designed to give the facilitator an idea of where the trainee is and where they want to go without having done a formal goal setting exercise.

 

 

 

  • 1. Marketing – A profitable, viable enterprise that works without me

Start to make it happen

  • Basics
      • Mindset – Exercise
        • What do you want from your business
        • How badly do you want it
        • What will change your mindset
        • What is your trigger
        • What will keep you motivated to achieve
      • Attitude
      • Awareness
      • Accountability -
        • exercise on how it will be measured.
  • Sales
  • § Profit Formula
  • Get more clients to buy more, more often, at a higher margin
  • § Lead generation – 47 ideas
  • § Lead conversion – 43 ideas
  • § Average Rand sale – 27 ideas
  • § Frequency of purchase – 30 ideas
  • § Margins – 38 ideas
  • Marketing
  • § Who are you going to sell to
  • § Pricing
  • § USP – how to construct a USP
  • § Guarantees – What are good and bad guarantees
  • § Networking – How to network effectively
  • § Referral Strategies – How to get partner businesses to give referrals
  • § Strategic Alliances – what businesses to go into alliances with
  • § Script writing – Get the right message out there
  • § Testing Measuring and Reporting – How to test and measure all aspects of marketing and sales

 

 

  • 2. Structure – A profitable, viable enterprise that works without me

Make sure that it hangs together

  • Break even
      • What is break even
      • How do you work it out
      • Cost containment
  • Daily Reporting
      • Aware of your business
      • What are the critical success factors of the business
      • Draw up daily report sheet
  • Consistency of delivery
      • How
      • Know what you do
      • Performance measurement
  • Time management
      • Goal Setting
      • Allocate time in terms of goals

 

  • Structure
      • Ownership – Types of ownership
      • Succession planning – Have the correct structure in place to cover the business if you die
      • Organogram – expanded to include ownership
      • Funding
      • Cash flow

 

3. Systems -A profitable, viable enterprise that works without me

Start to make it work

  • Get the right people into the right positions
  • § Profiling
  • Get them to do the right things
  • § procedures

 

4. Team -A profitable, viable enterprise that works without me

Start to hand over

  • What is a winning team
  • § Performance Enhancer
  • How do you recruit this team
  • § Interviewing techniques
  • Communications
  • § Communicate, communicate, communicate, communicate.

 

  • 5. Leadership

You can’t win without it

  • Big Picture
  • § Know where you are going before you talk to your troops
  • § Vision and Mission
  • § Quick Business Plan
  • Delegate
  • § to yourself or others
  • Deliver the Goods
  • § The correct goods @ the correct time to the correct people.
  • The one anathema to leadership is blame
      • Don’t blame – solve

 

Results

They speak for themselves

  • When the business is in perspective – you will be able to reap the benefits.
  • Test & measure again

 

 

 

Client references

  • Ken – Psychology Practice – “I would recommend him (Geoff) to any one who is serious about wanting to succeed in their business.”
  • Fiona – Small business owner – ” Coaching is the way to move forward in your small business”
  • Ros – Sales executive – “Helped me overcome “call” resistance.”
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